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Carblicity

145 Kaki Bukit Avenue 1 #04-00 Shun Li Industrial Park Singapore 416007

Lifestyles, Advertising & Social Media, Others

Products

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Company Overview

Carblicity is a crowdsourcing platform that connects advertisers with private car owners for the purpose of Outdoor Advertising using stickers on cars. This unique relationship allows advertisers to tap on the resources of the everyday man for their advertising purposes, while drivers can now enjoy the rewards once reserved for public transport vehicles.

This new eco system opens up the playing field once monopolised by public transport providers and big corporations with huge advertising budget. Now with Carblicity, any driver can stand to earn financial benefits while advertisers can plan their campaign according to their budget without restrictions such as minimum quantities of cars and campaign duration currently imposed by public transport providers.


Features

Carblicity is a crowdsourced advertising platform that connects advertisers to private vehicle owners for the purpose of transit advertising. Drivers get paid for pasting advertising stickers on their vehicles while advertisers get access to a refreshing and effective medium for transit advertising.
 

Traditionally, SMEs (which make up 80% of the market) have limited access to transit advertising because of high minimum budgets set by public transport operators. This gives Carblicity opportunity to tap into the $100 Million/$31 Billion (Singapore/Global) Out-of-Home yearly expenditure that have been available only to public transport operators.

Carblicity aims to disrupt public transport operators’ monopoly in transit advertising by:

  • Opening up the market to all private vehicle owners to allow them to financially benefit from participating in transit advertising
  • Giving SMEs (80% of the market) access to transit advertising through crowdsourcing

Features

  • Carblicity went to market in 2017 and has since launched campaigns with notable brands such as: Pepsi, AIG, Citibank, Grab, Propnex, MPM and IDOOH.
  • Signing an agreement with Grab for the supply of more than 10,000 Grab cars to participate in Carblicity’s campaigns.
  • More than SGD1 Million worth of campaigns in the pipeline and planning stage.
  • Expanding globally

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