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Carblicity

Lifestyles, Advertising & Social Media

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Company Overview

Carblicity is a crowdsourced advertising platform that connects advertisers to private vehicle owners for the purpose of transit advertising. Drivers get paid for pasting advertising stickers on their vehicles while advertisers get access to a refreshing and effective medium for transit advertising.

Traditionally, SMEs (which make up 80% of the market) have limited access to transit advertising because of high minimum budgets set by public transport operators. This gives Carblicity opportunity to tap into the $100 Million/$31 Billion (Singapore/Global) Out-of-Home yearly expenditure that have been available only to public transport operators.

Carblicity aims to disrupt public transport operators’ monopoly in transit advertising by:
• Opening up the market to all private vehicle owners to allow them to financially benefit from participating in transit advertising
• Giving SMEs (80% of the market) access to transit advertising through crowdsourcing

Features

- Carblicity went to market in 2017 and has since launched campaigns with notable brands such as: Pepsi, AIG, Citibank, Grab, Propnex, MPM and IDOOH.

- Signing an agreement with Grab for the supply of more than 10,000 Grab cars to participate in Carblicity’s campaigns.

- More than SGD1 Million worth of campaigns in the pipeline and planning stage and expanding globally